AT&T and TOMS shoes

The AT&T commercial features Blake, the chief shoe-giver at TOMS shoes. Blake claims he needs a network with great coverage because for every pair of shoes his company sells, they give a pair to a child in need in other areas of the world. It would be impossible for TOMS to do so without a network that works around the world. The commercial continues with "More bars in more places. AT&T: the best coverage worldwide." The adverstisement is beneficial to both companies. It successfully informs the viewers of TOMS brand and their mission, and shows company employees handing out shoes to exited children in another country. AT&T capitalizes on this image of good will since this image is featured in its commercial, and makes it clear that AT&T helps TOMS stay in touch during the company's travel.