I was shopping at Dissmores the other night with my roommate and as we were walking down the beauty isle she was immediately drawn to the bright and colorful SunSilk Bottles on the shelf. She picked up the pink shampoo bottle, commented on the color, and said she wanted to try this product next time she needed shampoo. She explained that although pink isn't usually one of her favorite colors, lately she's been drawn to it and she has bought a lot of pink items recently. I thought this was interesting. It speaks to the power that physical characteristics of a product have on sales. Although she didn't know much about the specific shampoo type, she had already made up her mind that she wanted it before ever reading or investigating further.
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